Big data — the flow of large volumes of information — has become paramount in today’s commerce.
What was once a fantasy of the future is now a reality: massive troves of data are being generated in industries worldwide. But too often this data is not properly managed.
As the big data economy continues to emerge, businesses have the opportunity to leverage data insights as a part of their growth strategy. Unfortunately, many small and medium enterprises (SMEs) lack the knowledge and resources to accomplish this themselves. These enterprises, while often having terabytes of data nestled away within their systems, have trouble using it to inform strategic business decisions. More….